
Welcoming Change With a 102-Year-Old Brand
Welcoming Change With a 102-Year-Old Brand
Welcoming Change With a 102-Year-Old Brand
For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.
For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.



For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.
For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.








