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Welcoming Change With a 102-Year-Old Brand

Welcoming Change With a 102-Year-Old Brand

Welcoming Change With a 102-Year-Old Brand

For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.

For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.

For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.

For the past five years, the Mathrubhumi International Festival of Letters (MBIFL) has been a beacon of literature, ideas, and dialogue. This year, another major media house launched its own festival, drawing audiences and attention. In a world of shifting tides, how does a 102-year-old brand stay relevant? By riding on the one thing that does not change.